Sanaz Aminian

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Sanaz Aminian
Product Designer
Graphic Designer
  • Residence:
    Iran
  • City:
    Tehran
  • Age:
    29
Persian
English
Software Skills :
Figma
Adobe Xd
Zeplin
Balsamiq
Photoshop
Illustrator
Ux Skills :
  • Design System
  • User Research
  • Wireframing
  • Prototyping
  • Usability Testing
  • User Flow
  • Visual and Ui design skills
Experience :
  • B2B, B2C, SaaS, E-commerce, Q-commerce, Delivery

Zoot Express App

PWA

Overview of project

Description

In this Q-commerce project, I designed a PWA for a supermarket, aimed at providing customers with a fast and convenient way to order groceries. The app featured a real-time connection to warehouses across the city, ensuring quick access to a wide range of products and enabling speedy delivery. My focus was on creating an intuitive user experience that simplified the shopping process, from browsing and selection to payment and order tracking. The result was a seamless and efficient service that enhanced customer satisfaction and improved the supermarket’s operational efficiency.

  • Start Date:
    May 2023
  • Final Date:
    Current
  • Status:
    Completed
  • Company:
    Ayria
  • Location:
    Tehran-Iran

Problem statements of Sale App

  • Improving Search and Filtering: The first problem statement aims to enhance the search and filtering experience for users within the Q-commerce platform.
  • Make the checkout process easier in the Q-commerce platform.
  • Managing Order Tracking and Notifications: making it easier for customers to track their orders and receive updates in the Q-commerce platform. By improving real-time updates, push notifications, and proactive communication, we can make sure users know exactly what’s happening with their orders and have a better shopping experience.
  • Another problem we’re tackling is how to make returns and refunds easier in the Q-commerce platform. By creating easy-to-use interfaces, clear policies, and efficient communication channels, we can make sure that users who want to return or get a refund for their purchases have an easier time doing so.. The process of handling returns and refunds is efficiently managed through the admin panel within the Q-commerce platform.

What we did

  • We improved the search system to show the most relevant results based on what users are looking for. We also added auto-suggestions as users type, making the search faster and more accurate. We Collaborated with backend engineer to make these changes.
  •  Simplified the checkout process into clear steps, reducing form complexity. We offered multiple payment options (credit cards, digital wallets) and integrated trust signals (secure checkout badges).
  • Introduced real-time order tracking with push notifications. Users receive updates on order status (processing, shipped, delivered).
    we worked closely with backend team to integrate order status APIs, designed notification templates, and ensured consistency across channels (app, email, SMS).
  • By creating easy-to-use interfaces, clear policies, and efficient communication channels, we can make sure that users who want to return or get a refund for their purchases have an easier time doing so.. The process of handling returns and refunds is efficiently managed through the admin panel within the Q-commerce platform.

Achievements

  • Through this project, I deepened my understanding of user needs and preferences. I learned to empathize with users, which influenced your design decisions.
  • I Created wireframes, prototypes, and visual designs for web and mobile applications
  • Research, design, and prototype user experiences for mobile applications, websites, Dashboards, and internal tooling in close partnership with a variety of teammates
  • I Collaborated with cross-functional teams to refine product features and improve user experience
  • Design engaging and user-friendly interfaces for business web pages and products, ensuring all interactions are intuitive and accessible to all users
  • Tackling complex challenges—whether optimizing checkout flow or handling returns—strengthened my problem-solving abilities. I learned to balance creativity with practical solutions.