IKCO Website
Website
Overview of project
Description
Our mission at Iran Fava Company was to develop an international website for Iran Khodro, a key entity in the IKCO Group. The primary objective was to customize the website to meet the organization’s specific needs and cater to the requirements of its global customer base. By achieving this, our aim was to attract the intended audience and guarantee a streamlined and delightful experience for all users, ultimately contributing to greater international recognition for Iran Khodro and its products.
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Start Date:
Feb 2023 -
Final Date:
Nov 2023 -
Status:
Completed -
Company:
IKCO -
Location:
Tehran-Iran
Problem statements
- Iran Khodro's current website was not suitable in terms of user interface experience and design and did not meet the needs of the audience.
- There was a significant demand for comprehensive vehicle details and high-quality car photos on the IKCO website. Customers required these features to facilitate comparison and make informed decisions when choosing a vehicle.
- Building trust is one of the most challenging tasks for IKCO website. Most people will be skeptical and find it difficult to take that final plunge. There is currently a lack of a profile and exact location on a map for dealers. Adding a small profile of the dealership, its history, key people, and accomplishments are all great ways to build a great rapport with any visitor to ikco website.
What we did
- Conducted user interviews to analyze the strengths and weaknesses of the current website, gathering valuable insights into user interactions and preferences. Utilized the feedback to inform user-centric design decisions, resulting in an improved and more user-friendly website. (User journey map)
- Identifying competitors and analyzing their strengths and weaknesses can provide valuable insights to help refine your own business strategy. Therefore, we have initiated a commercial benchmarking process to identify competitors, assess their weaknesses, and understand their strengths. (Competitive analysis)
- We created a user flow by visually mapping the user’s journey through a product or website, identifying touchpoints and potential pain points, and ensuring a seamless and intuitive experience based on user goals and behaviors. (Make a user flow)
- We created a wire frame concise in communicating the layout and functionality of ourproject without getting into specific design details. (Wire Framing)
- To start with a high-quality design, we created a unified system design in line with Iran Khodro’s brand identity. (Design System)
- Finally, having completed all the necessary steps, we proceeded with the design of the user interface. (User Interface Design)
Achievements
- analyzed customer responses and website data to identify the most visited web pages and understand why some performed better than others
- Design high-quality UI according to modern design principles for commercial websites
- cooperated with business analysts, web designers, and software developers to ensure that prototypes were fully understood and could be implemented effectively
- Collaborated closely with cross-functional teams, including product managers and developers, to ensure design feasibility and consistency
- Conducted usability testing sessions to gather feedback and iterate on designs for optimal user experience